If you think you have seen a lot of advertising for law firms, especially ones involved with litigation, you are correct.
The nationwide survey shows that trial lawyers and aggregators spend enormous sums of money on television, radio and outdoor advertising to recruit new clients for lawsuits.
“These latest advertising numbers show that plaintiff’s attorneys aren’t slowing down in their relentless pursuit of their next payday,” said American Tort Reform Association President Tiger Joyce. “It is clear that trial lawyers continue to put profits ahead of vulnerable members of our society who are being misled by deceptive ads.”
In 2021, more than 15 million ads for legal services aired on local television broadcast networks in the 210 media markets across the U.S., totaling approximately $971.6 million spent. By comparison, pizza restaurants spent $67.4 million on a mere 845,000 ads while furniture retailers spent $589 million on 4.8 million ads aired on local television broadcast networks. Additionally, trial lawyer groups aired more than 71,000 ads on national cable television at an estimated cost of $97 million.
“Trial lawyer groups spend obscene amounts of money on advertising because they know it’s an effective way to needlessly scare consumers and encourage them to file lawsuits,” Joyce said. “However, these advertisements too often are intentionally misleading and can lead to devastating consequences.”
I recently counted six billboards in a row for personal injury lawyers. Think of the money which drives such ridiculous amounts of advertising. Sadly much of that money is generated via unethical actions and, often, outright criminal violations.
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